Brave Leo: Fix Outdated AI Information About Your Brand
AI Giving Outdated Information About Your Brand on Brave Leo? Here's why it happens, the fix, and how to prevent it.
Brave Leo Context
Optimize your content for Brave's AI assistant that provides private, on-device AI responses.
Do not block Googlebot: Brave's crawler follows your Googlebot robots.txt rules
Focus on privacy-respecting content practices
Create content targeting security-conscious professionals
Why This Problem Matters
Brave Leo are telling users wrong or outdated information about your company, products, or services. Learn how to correct this.
Why This Happens in Brave Leo
Brave Leo repeats what it last found in Brave Search's own independent index of over 30 billion pages. Old pages, press write-ups and third-party listings stay public after you change things, so Brave Leo can keep quoting them until the current page states the change clearly and the sources Brave Leo draws on pick up the change.
Signs You Have This Problem in Brave Leo
Brave Leo quotes details from pages you've since changed
Brave Leo mentions old product names or discontinued services
Brave Leo provides incorrect pricing or features
Outdated company information appears in Brave Leo responses
Users are confused by conflicting information from AI
How to Fix This in Brave Leo
Follow these Brave Leo-specific solutions:
Update or redirect every public page that still states the old information, not just the main page
State the change and its date plainly on the current page so Brave Leo has an unambiguous source
Audit all pages for current, accurate information
Add "Last Updated" dates to signal freshness to Brave Leo
Implement canonical URLs to consolidate page authority
Remove or redirect outdated content pages
Create a dedicated, frequently updated About page
Brave Leo Technical Details
Leo answers from Brave Search's own independent index. Brave's crawler does not advertise a separate user agent and follows the robots.txt rules you set for Googlebot, so blocking Googlebot also keeps you out of Brave.
Source: search.brave.com
Prevent This Problem in Brave Leo
Schedule quarterly content audits
Use structured data with dateModified properties
Maintain consistency across all web properties
Monitor what AI says about you regularly
Helpful Resources
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Get Your AI Visibility AuditFrequently Asked Questions
Why is this happening in Brave Leo?
Brave Leo repeats what it last found in Brave Search's own independent index of over 30 billion pages. Old pages, press write-ups and third-party listings stay public after you change things, so Brave Leo can keep quoting them until the current page states the change clearly and the sources Brave Leo draws on pick up the change.
What is the first fix to prioritize in Brave Leo?
Update or redirect every public page that still states the old information, not just the main page