Perplexity: Fix Outdated AI Information About Your Brand
AI Giving Outdated Information About Your Brand on Perplexity? Here's why it happens, the fix, and how to prevent it.
Perplexity Context
Ensure your website appears in Perplexity's AI-powered search results with direct citations and source links.
Allow PerplexityBot in your robots.txt for indexing
Create content that directly answers specific questions
Include statistics, data points, and quotable information
Why This Problem Matters
Perplexity are telling users wrong or outdated information about your company, products, or services. Learn how to correct this.
Why This Happens in Perplexity
Perplexity repeats what it last found in Perplexity's own index, built by PerplexityBot, with linked citations in its answers. Old pages, press write-ups and third-party listings stay public after you change things, so Perplexity can keep quoting them until the current page states the change clearly and PerplexityBot revisits the page.
Signs You Have This Problem in Perplexity
Perplexity cites outdated articles about your company
Search results in Perplexity pull from old web content
Perplexity's real-time search misses your latest updates
Outdated competitor comparisons appear in Perplexity results
How to Fix This in Perplexity
Follow these Perplexity-specific solutions:
Update or redirect every public page that still states the old information, not just the main page
State the change and its date plainly on the current page so Perplexity has an unambiguous source
Audit all pages for current, accurate information
Add "Last Updated" dates to signal freshness to Perplexity
Implement canonical URLs to consolidate page authority
Remove or redirect outdated content pages
Create a dedicated, frequently updated About page
Perplexity Technical Details
PerplexityBot indexes pages for Perplexity's answers and is not used to train foundation models; Perplexity-User fetches pages on a user's request and generally ignores robots.txt.
PerplexityBot
Search / answers
Surfaces and links sites in Perplexity answers; not used for foundation-model training.
Perplexity-User
User-requested fetch
Fetches a page when a user asks; generally ignores robots.txt.
robots.txt rule to stay eligible for Perplexity answers:
User-agent: PerplexityBot
Allow: /Source: docs.perplexity.ai
Prevent This Problem in Perplexity
Schedule quarterly content audits
Use structured data with dateModified properties
Maintain consistency across all web properties
Monitor what AI says about you regularly
Helpful Resources
Perplexity Guide
Complete Perplexity optimization guide
How-To Guides
Checklists
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Frequently Asked Questions
Why is this happening in Perplexity?
Perplexity repeats what it last found in Perplexity's own index, built by PerplexityBot, with linked citations in its answers. Old pages, press write-ups and third-party listings stay public after you change things, so Perplexity can keep quoting them until the current page states the change clearly and PerplexityBot revisits the page.
What is the first fix to prioritize in Perplexity?
Update or redirect every public page that still states the old information, not just the main page