Complete AI SEO Audit Checklist

Check robots.txt allows OAI-SearchBot

OpenAI's search crawler: sites that block it are not shown in ChatGPT search answers (GPTBot only governs training)

Check robots.txt allows Claude-SearchBot

Verify Claude-SearchBot and Claude-User are allowed (ClaudeBot only governs training)

Check robots.txt allows PerplexityBot

Confirm PerplexityBot has access to crawl

Check the Google-Extended token

A robots.txt token, not a crawler: disallowing it opts content out of Gemini training and grounding without affecting Google Search

Review crawl-delay settings

Ensure crawl delays aren't blocking AI bots

Implement Organization schema

Add JSON-LD for your company information

Add Article/BlogPosting schema

Mark up blog posts with proper schema

Implement FAQ schema where relevant

Use FAQPage schema for Q&A content

Add BreadcrumbList schema

Help AI understand site hierarchy

Validate structured data

Use Google's Rich Results Test tool

Use clear H1-H6 hierarchy

Logical heading structure helps AI parse content

Write explicit definitions

Define key terms clearly for AI comprehension

Include summary paragraphs

Start sections with clear summaries

Use descriptive link text

Avoid 'click here' - use meaningful anchor text

Add alt text to images

Describe images for AI understanding

Ensure fast page load times

AI crawlers have timeout limits

Fix broken links

404s hurt crawlability and authority

Submit XML sitemap

Help AI discover all your pages

Implement canonical URLs

Prevent duplicate content confusion

Enable HTTPS

Security is a trust signal for AI