Glossary
AI Visibility Glossary
Key terms and concepts for understanding AI visibility, LLM optimization, and the future of search.
All Terms
AI & LLM
Terms related to AI systems and language models
AI Overviews
Google's AI-generated summaries that appear at the top of search results, powered by their Gemini AI model.
Read moreAI SEO
Search engine optimization strategies specifically designed for AI-powered search engines and assistants.
Read moreAI Visibility
The degree to which a website or brand is discoverable, understood, and cited by AI systems like ChatGPT, Claude, and Perplexity.
Read moreCitation Authority
A measure of how frequently and reliably AI systems cite your content as a source when generating responses.
Read moreContext Window
The maximum amount of text (measured in tokens) that an AI model can process in a single interaction.
Read moreConversational Search
Search interactions that use natural language queries and follow-up questions, common in AI assistants.
Read moreEmbeddings (Vector Embeddings)
Numerical representations of text that capture semantic meaning, enabling AI systems to understand content similarity and relationships.
Read moreGEO (Generative Engine Optimization)
The practice of optimizing content specifically for AI-powered generative search engines and chatbots.
Read moreLLM Optimization
The practice of optimizing content and website structure specifically for large language models to better understand, index, and cite.
Read morePerplexity AI
An AI-powered search engine that provides direct answers with cited sources, combining search and LLM capabilities.
Read morePrompt Injection
A security vulnerability where malicious instructions are inserted into AI prompts to manipulate model behavior or extract sensitive information.
Read moreRAG (Retrieval-Augmented Generation)
A technique where AI systems retrieve real-time information from the web to generate more accurate, up-to-date responses.
Read moreTemperature (AI Parameter)
A setting that controls randomness in AI-generated text, with lower values producing more predictable, factual outputs.
Read moreToken (LLM)
The basic unit of text that large language models process, typically representing parts of words, whole words, or characters.
Read moreZero-Click Search
Search queries answered directly on the results page without requiring users to click through to a website.
Read moreSEO & Content
Search optimization and content strategy terms
Content Clusters
A content organization strategy using pillar pages and related cluster content linked together to build topical authority.
Read moreCrawl Budget
The number of pages a search engine or AI crawler will crawl on your site within a given timeframe.
Read moreDisavow Tool
A Google Search Console feature that lets you tell Google to ignore specific backlinks that might harm your site's ranking.
Read moreE-E-A-T
Experience, Expertise, Authoritativeness, and Trustworthiness - quality signals that both search engines and AI systems use to evaluate content.
Read moreFeatured Snippets
Selected search results displayed prominently at the top of Google, often called 'position zero'.
Read moreInternal Linking
Hyperlinks between pages on the same website, used to establish site structure and content relationships.
Read moreKnowledge Graph
Google's database of entities and their relationships, used to understand and connect information across the web.
Read moreLong-Tail Keywords
Longer, more specific search phrases that typically have lower search volume but higher conversion rates.
Read moreNoindex
A robots meta tag or HTTP header directive that prevents search engines and AI crawlers from indexing specific pages.
Read moreProgrammatic SEO
The practice of creating large numbers of SEO-optimized pages automatically using templates and data.
Read moreRich Snippets
Enhanced search results that display additional information like ratings, prices, or images beyond title and description.
Read moreSearch Intent
The underlying goal or purpose behind a search query - informational, navigational, commercial, or transactional.
Read moreTopical Authority
The perceived expertise a website has on a specific subject, built through comprehensive, high-quality content coverage.
Read moreTechnical
Technical implementation terminology
301 Redirect
A permanent redirect that sends users and crawlers from one URL to another, preserving SEO value and authority.
Read moreAI Crawlers
Automated bots used by AI companies to index web content for training and retrieval in AI systems.
Read moreCanonical URL
The preferred URL for duplicate or similar content, indicated via canonical link tag to prevent confusion.
Read moreCDN (Content Delivery Network)
A distributed network of servers that delivers web content to users based on their geographic location for faster loading.
Read moreCore Web Vitals
Google's metrics for measuring user experience: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS).
Read moreEdge Computing
Processing data and serving content from servers geographically close to users, reducing latency and improving performance.
Read moreHreflang
HTML attribute that indicates language and regional targeting of webpages for multilingual and multi-regional sites.
Read moreJSON-LD
JavaScript Object Notation for Linked Data - the preferred format for implementing structured data on websites.
Read moreMeta Tags
HTML elements in the head section that provide metadata about a webpage to browsers, search engines, and AI systems.
Read moreOpen Graph Protocol
A protocol for controlling how content appears when shared on social media and messaging platforms.
Read moreRobots Meta Tag
HTML meta tags that provide page-level instructions to search engine and AI crawler bots.
Read moreRobots.txt
A file that tells web crawlers and AI bots which pages they can and cannot access on your website.
Read moreSchema.org
A collaborative vocabulary for structured data markup, supported by major search engines and AI systems.
Read moreSemantic HTML
HTML markup that uses meaningful tags to describe the structure and content of a webpage, helping AI systems understand context.
Read moreServer-Side Rendering (SSR)
Rendering web pages on the server before sending HTML to the client, ensuring content is immediately available to crawlers.
Read moreStatic Site Generation (SSG)
Pre-building HTML pages at build time rather than on each request, resulting in fast, crawler-friendly sites.
Read moreStructured Data
A standardized format (typically JSON-LD) for providing explicit information about page content to search engines and AI systems.
Read moreUser Agent
A string identifying the browser, bot, or application accessing a website, used to detect AI crawlers.
Read moreXML Sitemap
A file listing all important pages on a website to help search engines and AI crawlers discover content.
Read more