Brave Leo: Get Cited More Often by AI Assistants
Low Citation Rate in AI Responses on Brave Leo? Here's why it happens, the fix, and how to prevent it.
Brave Leo Context
Optimize your content for Brave's AI assistant that provides private, on-device AI responses.
Do not block Googlebot: Brave's crawler follows your Googlebot robots.txt rules
Focus on privacy-respecting content practices
Create content targeting security-conscious professionals
Why This Problem Matters
Brave Leo mentions your category but rarely cites your specific content or brand. Increase your citation frequency with these strategies.
Why This Happens in Brave Leo
Brave Leo cites a page when it can quote a specific, self-contained passage from Brave Search's own independent index of over 30 billion pages. Pages that bury the answer under introductions, or restate common knowledge, give it less to quote than pages with original facts.
Signs You Have This Problem in Brave Leo
Brave Leo answers questions on your topic but cites other sources
Brave Leo discusses your topic but doesn't cite your content
Brave Leo searches don't include your site in sources
Your original research isn't being referenced
Competitors get cited for topics you're an expert in
How to Fix This in Brave Leo
Follow these Brave Leo-specific solutions:
Put the direct answer in the first two sentences of each page you want cited
Add original data, definitions or examples Brave Leo can't get elsewhere
Publish original research with specific statistics
Create quotable content Brave Leo can easily cite
Structure key findings prominently for Brave Leo
Build domain authority through quality backlinks
Write comprehensive guides in your topic area
Brave Leo Technical Details
Leo answers from Brave Search's own independent index. Brave's crawler does not advertise a separate user agent and follows the robots.txt rules you set for Googlebot, so blocking Googlebot also keeps you out of Brave.
Source: search.brave.com
Prevent This Problem in Brave Leo
Track your citation rate in Brave Leo searches
Invest in original research and data
Make key findings prominent and quotable
Build authority in specific sub-topics first
Helpful Resources
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Get Your AI Visibility AuditFrequently Asked Questions
Why is this happening in Brave Leo?
Brave Leo cites a page when it can quote a specific, self-contained passage from Brave Search's own independent index of over 30 billion pages. Pages that bury the answer under introductions, or restate common knowledge, give it less to quote than pages with original facts.
What is the first fix to prioritize in Brave Leo?
Put the direct answer in the first two sentences of each page you want cited