Brave Leo: Help AI Understand Your Product
AI Doesn't Understand What Your Product Does on Brave Leo? Here's why it happens, the fix, and how to prevent it.
Brave Leo Context
Optimize your content for Brave's AI assistant that provides private, on-device AI responses.
Do not block Googlebot: Brave's crawler follows your Googlebot robots.txt rules
Focus on privacy-respecting content practices
Create content targeting security-conscious professionals
Why This Problem Matters
Brave Leo give vague or incorrect descriptions of your product. Your complex offering isn't being communicated properly.
Why This Happens in Brave Leo
Brave Leo can only describe your product from what it finds in Brave Search's own independent index of over 30 billion pages. If your pages lead with slogans instead of saying what the product does, it fills the gap with a generic category description.
Signs You Have This Problem in Brave Leo
Brave Leo describes your product in generic category terms
Brave Leo descriptions of your product are vague or generic
Key features and benefits aren't mentioned by AI
Brave Leo categorizes you incorrectly
Technical products get oversimplified or misrepresented
How to Fix This in Brave Leo
Follow these Brave Leo-specific solutions:
Open your homepage and product pages with one literal sentence: what it is, who it's for, what it does
Add Organization and Product structured data that matches the page copy
Write explicit product definitions for Brave Leo comprehension
Create a glossary defining product-specific terms
Add Product or SoftwareApplication schema markup
Include clear use cases and examples Brave Leo can cite
Write content assuming zero prior context
Brave Leo Technical Details
Leo answers from Brave Search's own independent index. Brave's crawler does not advertise a separate user agent and follows the robots.txt rules you set for Googlebot, so blocking Googlebot also keeps you out of Brave.
Source: search.brave.com
Prevent This Problem in Brave Leo
Test AI understanding by asking 'What is [your product]?'
Get feedback from people outside your industry
Avoid assuming knowledge in your content
Update definitions when you add new features
Helpful Resources
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Get Your AI Visibility AuditFrequently Asked Questions
Why is this happening in Brave Leo?
Brave Leo can only describe your product from what it finds in Brave Search's own independent index of over 30 billion pages. If your pages lead with slogans instead of saying what the product does, it fills the gap with a generic category description.
What is the first fix to prioritize in Brave Leo?
Open your homepage and product pages with one literal sentence: what it is, who it's for, what it does