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Get Discovered by Brave Leo AI

Optimize your content for Brave's AI assistant that provides private, on-device AI responses.

Why Brave Leo Visibility Matters

Brave Leo is an AI assistant built into the Brave browser, serving privacy-conscious users who want AI capabilities without data tracking. With Brave's growing user base of privacy-focused professionals, Leo represents an important AI discovery channel for B2B companies targeting security-conscious audiences.

How Brave Leo Discovers Content

Brave Leo runs on Brave's servers (local models are an opt-in via Bring Your Own Model) and uses Brave Search, an independent index of over 30 billion pages rather than Google or Bing. Brave's crawler has no separate user agent and follows your robots.txt rules for Googlebot. Optimizing for Brave Search helps ensure visibility in Leo's responses.

Technical Details

Leo answers from Brave Search's own independent index. Brave's crawler does not advertise a separate user agent and follows the robots.txt rules you set for Googlebot, so blocking Googlebot also keeps you out of Brave.

Source: search.brave.com

How to Optimize for Brave Leo

Do not block Googlebot: Brave's crawler follows your Googlebot robots.txt rules

Focus on privacy-respecting content practices

Create content targeting security-conscious professionals

Use clear, structured content that's easy to parse

Build authority in privacy and security topics

Ensure fast page loads without heavy tracking scripts

Brave Leo Key Features

Privacy-first AI assistant

Bring Your Own Model option for local models

Independent search index

Built into Brave browser

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