AI Platform Optimization

Optimize Your Site for Claude AI

Make your website visible and citable by Claude, Anthropic's AI assistant known for nuanced understanding and detailed responses.

Why Claude Visibility Matters

Claude by Anthropic is known for its thoughtful, nuanced responses and strong reasoning capabilities. Used by millions for research, analysis, and recommendations, Claude excels at understanding complex topics and providing detailed, accurate information. For B2B companies, being recognized by Claude means reaching users who value depth and accuracy.

How Claude Discovers Content

Anthropic runs three agents that all honour robots.txt: Claude-SearchBot for search results, ClaudeBot for training, and Claude-User for pages a user asks Claude to read. Anthropic emphasizes safety and accuracy, meaning Claude tends to cite sources it considers authoritative and trustworthy. Content that demonstrates expertise, provides clear information, and maintains high editorial standards is more likely to be referenced.

Technical Details

Anthropic documents three agents that all honour robots.txt: Claude-SearchBot for search results, ClaudeBot for training, and Claude-User for pages a user asks Claude to read.

Claude-SearchBot

Search / answers

Improves the quality of Claude's search results.

ClaudeBot

Model training

Collects public web content for model training.

Claude-User

User-requested fetch

Retrieves a page when a Claude user asks a question that needs it.

robots.txt rule to stay eligible for Claude answers:

User-agent: Claude-SearchBot
Allow: /

Source: support.claude.com

How to Optimize for Claude

Allow Claude-SearchBot and Claude-User in robots.txt so Claude can find and read your pages

Focus on demonstrating genuine expertise (E-E-A-T signals)

Provide detailed, well-researched content with citations

Use clear headings and logical content structure

Include author information and credentials where relevant

Create content that answers questions thoroughly, not just superficially

Free Tools to Optimize for Claude

Free Claude SEO tools to check and improve your AI visibility — no signup required.

AI Citation Checker

Analyze your content for citation-worthiness. Highlights unsupported claims, missing sources, and suggests where to add authority signals so AI models are more likely to cite you.

LLM Content Analyzer

Analyze your content for AI-friendliness. Get scores on structure, clarity, entity coverage, and actionable recommendations to improve AI discoverability.

Schema Markup Generator

Generate JSON-LD structured data for common schema types. Improve your search appearance with rich snippets.

Structured Data Validator

Paste your JSON-LD structured data and validate it for syntax errors, missing required fields, and schema.org compliance. Get actionable fix suggestions.

Robots.txt Generator

Build a robots.txt file with an interactive editor. Configure rules for search engines and AI crawlers with presets and syntax validation.

AI Knowledge Graph Mapper

Map your brand's entity relationships visually. See how AI models understand your brand, products, and competitors, and optimize your content for better entity recognition.

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