Brave Leo: Stop AI from Recommending Discontinued Products
AI Recommends Discontinued Products on Brave Leo? Here's why it happens, the fix, and how to prevent it.
Brave Leo Context
Optimize your content for Brave's AI assistant that provides private, on-device AI responses.
Do not block Googlebot: Brave's crawler follows your Googlebot robots.txt rules
Focus on privacy-respecting content practices
Create content targeting security-conscious professionals
Why This Problem Matters
Brave Leo are recommending products or services you no longer offer, frustrating potential customers. Learn how to clean up your AI presence.
Why This Happens in Brave Leo
If a retired product's page still exists and still reads like a live offer, Brave Leo has no signal that it's gone. It answers from Brave Search's own independent index of over 30 billion pages, where the old page may still be the clearest match.
Signs You Have This Problem in Brave Leo
Brave Leo recommends a product you've retired
Brave Leo recommends products you've sunset or discontinued
Users ask about features from deprecated versions
Old product names appear in AI recommendations
Brave Leo doesn't know about your latest product lineup
How to Fix This in Brave Leo
Follow these Brave Leo-specific solutions:
Mark discontinued products clearly and point to the replacement
Redirect retired product pages to their successor where one exists
Redirect discontinued product pages to current alternatives
Create 'product sunset' announcements with migration paths
Update all references to discontinued products
Add 'discontinued' notices and alternatives to old pages
Build authority for current products with fresh content
Brave Leo Technical Details
Leo answers from Brave Search's own independent index. Brave's crawler does not advertise a separate user agent and follows the robots.txt rules you set for Googlebot, so blocking Googlebot also keeps you out of Brave.
Source: search.brave.com
Prevent This Problem in Brave Leo
Create a product lifecycle content strategy
Plan content updates when discontinuing products
Maintain redirects for all deprecated URLs
Test AI knowledge after product changes
Helpful Resources
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Get Your AI Visibility AuditFrequently Asked Questions
Why is this happening in Brave Leo?
If a retired product's page still exists and still reads like a live offer, Brave Leo has no signal that it's gone. It answers from Brave Search's own independent index of over 30 billion pages, where the old page may still be the clearest match.
What is the first fix to prioritize in Brave Leo?
Mark discontinued products clearly and point to the replacement