Cohere: Stop AI from Recommending Discontinued Products
AI Recommends Discontinued Products on Cohere? Here's why it happens, the fix, and how to prevent it.
Cohere Context
Position your brand for visibility in Cohere-powered enterprise AI applications and search systems.
Focus on enterprise-relevant content and solutions
Create comprehensive documentation and resources
Implement structured data for clear content understanding
Why This Problem Matters
Cohere are recommending products or services you no longer offer, frustrating potential customers. Learn how to clean up your AI presence.
Why This Happens in Cohere
If a retired product's page still exists and still reads like a live offer, Cohere has no signal that it's gone. It answers from the documents and search sources each deploying company connects, where the old page may still be the clearest match.
Signs You Have This Problem in Cohere
Cohere recommends a product you've retired
Cohere recommends products you've sunset or discontinued
Users ask about features from deprecated versions
Old product names appear in AI recommendations
Cohere doesn't know about your latest product lineup
How to Fix This in Cohere
Follow these Cohere-specific solutions:
Mark discontinued products clearly and point to the replacement
Redirect retired product pages to their successor where one exists
Redirect discontinued product pages to current alternatives
Create 'product sunset' announcements with migration paths
Update all references to discontinued products
Add 'discontinued' notices and alternatives to old pages
Build authority for current products with fresh content
Cohere Technical Details
Cohere states it does not use its own bots or user agents to crawl the web. Its models answer from documents the deploying company supplies (RAG), so visibility depends on being in the sources those companies connect.
Source: docs.cohere.com
Prevent This Problem in Cohere
Create a product lifecycle content strategy
Plan content updates when discontinuing products
Maintain redirects for all deprecated URLs
Test AI knowledge after product changes
Helpful Resources
How-To Guides
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Get Your AI Visibility AuditFrequently Asked Questions
Why is this happening in Cohere?
If a retired product's page still exists and still reads like a live offer, Cohere has no signal that it's gone. It answers from the documents and search sources each deploying company connects, where the old page may still be the clearest match.
What is the first fix to prioritize in Cohere?
Mark discontinued products clearly and point to the replacement