Cohere: Fix Outdated AI Information About Your Brand
AI Giving Outdated Information About Your Brand on Cohere? Here's why it happens, the fix, and how to prevent it.
Cohere Context
Position your brand for visibility in Cohere-powered enterprise AI applications and search systems.
Focus on enterprise-relevant content and solutions
Create comprehensive documentation and resources
Implement structured data for clear content understanding
Why This Problem Matters
Cohere are telling users wrong or outdated information about your company, products, or services. Learn how to correct this.
Why This Happens in Cohere
Cohere repeats what it last found in the documents and search sources each deploying company connects. Old pages, press write-ups and third-party listings stay public after you change things, so Cohere can keep quoting them until the current page states the change clearly and the sources Cohere draws on pick up the change.
Signs You Have This Problem in Cohere
Cohere quotes details from pages you've since changed
Cohere mentions old product names or discontinued services
Cohere provides incorrect pricing or features
Outdated company information appears in Cohere responses
Users are confused by conflicting information from AI
How to Fix This in Cohere
Follow these Cohere-specific solutions:
Update or redirect every public page that still states the old information, not just the main page
State the change and its date plainly on the current page so Cohere has an unambiguous source
Audit all pages for current, accurate information
Add "Last Updated" dates to signal freshness to Cohere
Implement canonical URLs to consolidate page authority
Remove or redirect outdated content pages
Create a dedicated, frequently updated About page
Cohere Technical Details
Cohere states it does not use its own bots or user agents to crawl the web. Its models answer from documents the deploying company supplies (RAG), so visibility depends on being in the sources those companies connect.
Source: docs.cohere.com
Prevent This Problem in Cohere
Schedule quarterly content audits
Use structured data with dateModified properties
Maintain consistency across all web properties
Monitor what AI says about you regularly
Helpful Resources
How-To Guides
Checklists
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Get Your AI Visibility AuditFrequently Asked Questions
Why is this happening in Cohere?
Cohere repeats what it last found in the documents and search sources each deploying company connects. Old pages, press write-ups and third-party listings stay public after you change things, so Cohere can keep quoting them until the current page states the change clearly and the sources Cohere draws on pick up the change.
What is the first fix to prioritize in Cohere?
Update or redirect every public page that still states the old information, not just the main page