Cohere: Help AI Understand Your Product
AI Doesn't Understand What Your Product Does on Cohere? Here's why it happens, the fix, and how to prevent it.
Cohere Context
Position your brand for visibility in Cohere-powered enterprise AI applications and search systems.
Focus on enterprise-relevant content and solutions
Create comprehensive documentation and resources
Implement structured data for clear content understanding
Why This Problem Matters
Cohere give vague or incorrect descriptions of your product. Your complex offering isn't being communicated properly.
Why This Happens in Cohere
Cohere can only describe your product from what it finds in the documents and search sources each deploying company connects. If your pages lead with slogans instead of saying what the product does, it fills the gap with a generic category description.
Signs You Have This Problem in Cohere
Cohere describes your product in generic category terms
Cohere descriptions of your product are vague or generic
Key features and benefits aren't mentioned by AI
Cohere categorizes you incorrectly
Technical products get oversimplified or misrepresented
How to Fix This in Cohere
Follow these Cohere-specific solutions:
Open your homepage and product pages with one literal sentence: what it is, who it's for, what it does
Add Organization and Product structured data that matches the page copy
Write explicit product definitions for Cohere comprehension
Create a glossary defining product-specific terms
Add Product or SoftwareApplication schema markup
Include clear use cases and examples Cohere can cite
Write content assuming zero prior context
Cohere Technical Details
Cohere states it does not use its own bots or user agents to crawl the web. Its models answer from documents the deploying company supplies (RAG), so visibility depends on being in the sources those companies connect.
Source: docs.cohere.com
Prevent This Problem in Cohere
Test AI understanding by asking 'What is [your product]?'
Get feedback from people outside your industry
Avoid assuming knowledge in your content
Update definitions when you add new features
Helpful Resources
How-To Guides
Checklists
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Get Your AI Visibility AuditFrequently Asked Questions
Why is this happening in Cohere?
Cohere can only describe your product from what it finds in the documents and search sources each deploying company connects. If your pages lead with slogans instead of saying what the product does, it fills the gap with a generic category description.
What is the first fix to prioritize in Cohere?
Open your homepage and product pages with one literal sentence: what it is, who it's for, what it does