Why Cohere Doesn't Recommend Your Brand
Not Appearing in Cohere Recommendations? Here's why it happens on Cohere, the fix, and how to prevent it.
Cohere Context
Position your brand for visibility in Cohere-powered enterprise AI applications and search systems.
Focus on enterprise-relevant content and solutions
Create comprehensive documentation and resources
Implement structured data for clear content understanding
Why This Problem Matters
Your competitors show up when users ask Cohere for recommendations, but your brand is nowhere to be found. Here's why and how to fix it.
Why This Happens in Cohere
Cohere answers from the documents and search sources each deploying company connects, and it can only use what those sources surface. If your pages aren't reachable there, or never state plainly what you offer and for whom, Cohere has nothing to recommend and names the competitors it can describe instead.
Signs You Have This Problem in Cohere
Cohere names competitors for your category but never you
Cohere recommends competitors but never mentions your brand
Users report they 'asked Cohere' and you weren't suggested
Your brand has zero Cohere-referred traffic
Cohere give generic answers instead of recommending you
How to Fix This in Cohere
Follow these Cohere-specific solutions:
Keep pages crawlable by standard search bots (Cohere documents no crawler of its own)
Publish one page that states what you do, who it's for and what it costs in plain sentences Cohere can repeat
Add a clear, prominent value proposition on your homepage
Create comprehensive pillar content covering your entire topic area
Structure content with clear headings, definitions, and FAQ sections
Implement JSON-LD schema markup for Organization, Product, and Service types
Build topical authority through consistent, high-quality content publication
Cohere Technical Details
Cohere states it does not use its own bots or user agents to crawl the web. Its models answer from documents the deploying company supplies (RAG), so visibility depends on being in the sources those companies connect.
Source: docs.cohere.com
Prevent This Problem in Cohere
Regularly audit your robots.txt for AI crawler access
Monitor brand mentions in Cohere responses using test queries
Keep content fresh and updated with recent dates
Build citations from authoritative sources in your industry
Helpful Resources
How-To Guides
Checklists
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Get Your AI Visibility AuditFrequently Asked Questions
Why is this happening in Cohere?
Cohere answers from the documents and search sources each deploying company connects, and it can only use what those sources surface. If your pages aren't reachable there, or never state plainly what you offer and for whom, Cohere has nothing to recommend and names the competitors it can describe instead.
What is the first fix to prioritize in Cohere?
Keep pages crawlable by standard search bots (Cohere documents no crawler of its own)