Cohere: Get AI to Recognize Your Latest Updates
AI Doesn't Know Your Recent Updates on Cohere? Here's why it happens, the fix, and how to prevent it.
Cohere Context
Position your brand for visibility in Cohere-powered enterprise AI applications and search systems.
Focus on enterprise-relevant content and solutions
Create comprehensive documentation and resources
Implement structured data for clear content understanding
Why This Problem Matters
You've launched new features, products, or updates but Cohere still describe your old offerings. Bridge the knowledge gap.
Why This Happens in Cohere
Cohere learns about updates only when they're visible in the documents and search sources each deploying company connects. A launch announced only in a changelog may never reach it, while the old product page keeps answering the question.
Signs You Have This Problem in Cohere
Cohere describes a version you've since replaced
Cohere describes your product based on old versions
Recent feature launches aren't mentioned by AI
Cohere knowledge seems frozen at a past point in time
Competitors' updates are reflected but yours aren't
How to Fix This in Cohere
Follow these Cohere-specific solutions:
Update the main product page for each launch, not only the changelog
Link launch pages from the pages Cohere already cites
Create dedicated pages for major updates and features
Publish blog posts announcing significant changes
Update core pages to reflect new capabilities
Build external coverage through PR and partnerships
Make changelog and release notes crawlable
Cohere Technical Details
Cohere states it does not use its own bots or user agents to crawl the web. Its models answer from documents the deploying company supplies (RAG), so visibility depends on being in the sources those companies connect.
Source: docs.cohere.com
Prevent This Problem in Cohere
Create content strategy for product updates
Build relationships with industry publications
Maintain prominent, crawlable changelog
Test AI knowledge after major launches
Helpful Resources
How-To Guides
Checklists
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Get Your AI Visibility AuditFrequently Asked Questions
Why is this happening in Cohere?
Cohere learns about updates only when they're visible in the documents and search sources each deploying company connects. A launch announced only in a changelog may never reach it, while the old product page keeps answering the question.
What is the first fix to prioritize in Cohere?
Update the main product page for each launch, not only the changelog