Perplexity: Fix Incorrect Pricing and Features in AI Responses
AI Gives Wrong Pricing or Features on Perplexity? Here's why it happens, the fix, and how to prevent it.
Perplexity Context
Ensure your website appears in Perplexity's AI-powered search results with direct citations and source links.
Allow PerplexityBot in your robots.txt for indexing
Create content that directly answers specific questions
Include statistics, data points, and quotable information
Why This Problem Matters
Perplexity are telling potential customers wrong pricing, plans, or features about your product. Here's how to correct this costly problem.
Why This Happens in Perplexity
Perplexity states prices and features from the pages it finds in Perplexity's own index, built by PerplexityBot, with linked citations in its answers. Old pricing pages, comparison sites and inconsistent structured data all compete with your current page.
Signs You Have This Problem in Perplexity
Perplexity quotes a price or plan you no longer offer
Perplexity quotes old or incorrect pricing for your products
Feature lists in Perplexity responses don't match current offerings
Users come to you with wrong expectations from AI
Perplexity mentions plans or tiers that no longer exist
How to Fix This in Perplexity
Follow these Perplexity-specific solutions:
Keep one canonical pricing page and redirect old ones to it
Update Offer and price structured data the same day prices change
Display pricing in plain HTML text, not images or widgets
Implement Offer schema with accurate pricing data
Add clear 'last updated' dates to pricing pages
Create a canonical pricing page with all current plans
Update or request updates from third-party sites
Perplexity Technical Details
PerplexityBot indexes pages for Perplexity's answers and is not used to train foundation models; Perplexity-User fetches pages on a user's request and generally ignores robots.txt.
PerplexityBot
Search / answers
Surfaces and links sites in Perplexity answers; not used for foundation-model training.
Perplexity-User
User-requested fetch
Fetches a page when a user asks; generally ignores robots.txt.
robots.txt rule to stay eligible for Perplexity answers:
User-agent: PerplexityBot
Allow: /Source: docs.perplexity.ai
Prevent This Problem in Perplexity
Update pricing schema immediately when prices change
Monitor AI responses for pricing accuracy monthly
Remove or redirect old pricing pages
Maintain pricing consistency across all channels
Helpful Resources
Perplexity Guide
Complete Perplexity optimization guide
How-To Guides
Checklists
Need Help Fixing Perplexity Issues?
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Get Your AI Visibility AuditFrequently Asked Questions
Why is this happening in Perplexity?
Perplexity states prices and features from the pages it finds in Perplexity's own index, built by PerplexityBot, with linked citations in its answers. Old pricing pages, comparison sites and inconsistent structured data all compete with your current page.
What is the first fix to prioritize in Perplexity?
Keep one canonical pricing page and redirect old ones to it