Why Cohere Matters for SEO Managers
Cohere states it does not use its own bots or user agents to crawl the web. Its models answer from documents the deploying company supplies (RAG), so visibility depends on being in the sources those companies connect. For an SEO manager, that is the part of Cohere you already know how to work: crawl access, indexation and clear page structure feed what it can use. The difference is the output: instead of ranking ten links, Cohere writes an answer from the documents and search sources each deploying company connects.
The Cohere Mistake to Avoid
Writing robots.txt rules for a Cohere crawler. Cohere documents none, so those rules change nothing; what Cohere can use comes from the documents and search sources each deploying company connects.
Action Items for SEO Managers
Keep pages crawlable by standard search bots (Cohere documents no crawler of its own)
Check that priority pages are indexable where Cohere gets its answers: the documents and search sources each deploying company connects
Rewrite the opening of priority pages to answer the query in the first two sentences
Keep structured data (Organization, Product, FAQ) valid and consistent with page copy
Add Cohere prompt checks to your monthly SEO report
What SEO Managers Should Track in Cohere
Indexation of priority pages in the sources Cohere draws on
Pages Cohere cites or paraphrases, by page type
Overlap between your top organic queries and your Cohere wins
Structured data errors on cited pages
Frequently Asked Questions
Which robots.txt rule matters for Cohere?
Cohere states it does not use its own bots or user agents to crawl the web. Its models answer from documents the deploying company supplies (RAG), so visibility depends on being in the sources those companies connect.
Does traditional SEO still help with Cohere?
Yes, because Cohere answers from the documents and search sources each deploying company connects. Crawlability, indexation and clear page structure are prerequisites; what changes is that the page has to answer the question directly enough to be quoted.
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