Why Cohere Matters for Growth Marketers
Cohere answers from the documents and search sources each deploying company connects, and its users are employees using internal enterprise assistants built on Cohere models. That makes it an acquisition channel with a different shape from search: the win is being named in the answer and, where Cohere shows sources, being the source people click. Growth marketers can test into it like any other channel.
The Cohere Mistake to Avoid
Writing robots.txt rules for a Cohere crawler. Cohere documents none, so those rules change nothing; what Cohere can use comes from the documents and search sources each deploying company connects.
Action Items for Growth Marketers
Add an "internal AI assistant" option to how-did-you-hear-about-us, since Cohere runs inside other companies' tools and sends no referral traffic to tag
List the prompts where Cohere recommends a competitor and pick one to win per sprint
Ship one page per sprint that answers a target Cohere prompt in its first two sentences
Keep pages crawlable by standard search bots (Cohere documents no crawler of its own)
Note which of your public pages prospects quote back to you from their internal assistants
What Growth Marketers Should Track in Cohere
Leads that mention an internal AI assistant
Win rate on your target Cohere prompts, sprint over sprint
Which pages Cohere cites or paraphrases
Time from publishing a page to Cohere using it
Frequently Asked Questions
How can a growth marketer test for Cohere?
Pick prompts where Cohere currently names a competitor, publish or rewrite one page that answers that prompt directly, then re-run the prompt on a schedule. Treat each prompt as an experiment with a before and after, not a one-off check.
How do we track traffic from Cohere?
You mostly can't: Cohere runs inside other companies' internal tools, so there is no referral traffic to segment. Ask prospects where they first heard of you, and keep public pages clear so the sources those tools connect describe you accurately.
Start Optimizing Cohere Today
Get expert help optimizing Cohere and building a comprehensive AI visibility strategy for Growth Marketers.