Why Cohere Matters for Founders & CEOs
Early buyers increasingly ask an assistant before they search, and Cohere reaches employees using internal enterprise assistants built on Cohere models. If it cannot find a clear description of what you build, it describes a competitor instead. For a founder, getting Cohere to describe your product accurately is cheap to fix early and expensive to fix after the wrong story has spread.
The Cohere Mistake to Avoid
Writing robots.txt rules for a Cohere crawler. Cohere documents none, so those rules change nothing; what Cohere can use comes from the documents and search sources each deploying company connects.
Action Items for Founders & CEOs
Test Cohere through its API: "What is [your company]?" and "What are alternatives to [competitor]?" and save the answers
Publish one plain-language page that says what you do, who it's for, and what it costs
Keep pages crawlable by standard search bots (Cohere documents no crawler of its own)
Re-run the same Cohere questions monthly and note what changed
Fix the first factual error Cohere repeats about you at its source page
What Founders & CEOs Should Track in Cohere
Whether Cohere can describe your product in one accurate sentence
How often Cohere names you among alternatives to your closest competitor
Errors Cohere repeats about pricing or features
Prospects who say an internal AI assistant is where they found you
Frequently Asked Questions
What should a founder fix first to show up in Cohere?
Access, then clarity. Keep pages crawlable by standard search bots (Cohere documents no crawler of its own). Then publish a single page that states what you do, who it's for and what it costs in plain sentences Cohere can repeat.
Does Cohere use our content to train models?
Cohere states it does not use its own bots or user agents to crawl the web. Its models answer from documents the deploying company supplies (RAG), so visibility depends on being in the sources those companies connect. So there is no training-only robots.txt rule to set.
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