Why Cohere Matters for Product Managers
Cohere reaches employees using internal enterprise assistants built on Cohere models, and when they ask what your product does, it paraphrases whatever public pages it can use from the documents and search sources each deploying company connects. Product managers own the facts it gets wrong: stale features, old pricing and positioning you have moved away from. Each launch is a chance to correct the record.
The Cohere Mistake to Avoid
Writing robots.txt rules for a Cohere crawler. Cohere documents none, so those rules change nothing; what Cohere can use comes from the documents and search sources each deploying company connects.
Action Items for Product Managers
Test Cohere through its API: have it describe each core feature and log every inaccuracy
Update the public page behind each inaccuracy, not just internal docs
Add a "what changed" line to release notes so Cohere has a clear, dated source
Retest Cohere's description of your product after each launch
Share recurring errors with marketing so positioning pages match the product
What Product Managers Should Track in Cohere
Share of features Cohere describes correctly
Time for Cohere to reflect a launch after it ships
How Cohere positions you against the alternatives it names
Retired features Cohere still mentions
Frequently Asked Questions
Why does Cohere describe features we've changed?
It can only repeat what it finds. If older pages, docs or third-party write-ups still describe the old behaviour, they compete with your current page. Update or redirect the outdated source and make the current page state the change plainly.
How should a product manager check Cohere after a launch?
Ask Cohere the same set of feature and comparison questions before and after the launch, and compare the answers to your release notes. Where it lags, check that the public page for that feature states the change in plain sentences.
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