Cohere
AI PlatformCTOs & Tech Leaders

Cohere Visibility for CTOs & Tech Leaders

What CTOs need to know about how Cohere finds and uses your content, the mistake to avoid, and what to track.

Why Cohere Matters for CTOs & Tech Leaders

Cohere states it does not use its own bots or user agents to crawl the web. Its models answer from documents the deploying company supplies (RAG), so visibility depends on being in the sources those companies connect. For a CTO, the job is making sure the sources Cohere draws on can read your pages: nothing in robots.txt, a firewall or bot protection should block standard crawlers, and key pages should render useful HTML without client-side JavaScript.

The Cohere Mistake to Avoid

Writing robots.txt rules for a Cohere crawler. Cohere documents none, so those rules change nothing; what Cohere can use comes from the documents and search sources each deploying company connects.

Action Items for CTOs & Tech Leaders

Keep pages crawlable by standard search bots (Cohere documents no crawler of its own)

Keep key pages reachable through the documents and search sources each deploying company connects

Make sure bot protection isn't blocking the standard crawlers Cohere relies on

Serve key pages as server-rendered HTML so they can be read without running JavaScript

Recheck the vendor's crawler docs when they change: https://docs.cohere.com/docs/cohere-web-crawlers

What CTOs & Tech Leaders Should Track in Cohere

1

Crawl errors on key pages in the sources Cohere uses

2

Share of key pages that render full content without JavaScript

3

Bot-protection challenges served to AI agents

4

Time to fix a crawl block once detected

Frequently Asked Questions

How should a CTO configure robots.txt for Cohere?

Cohere states it does not use its own bots or user agents to crawl the web. Its models answer from documents the deploying company supplies (RAG), so visibility depends on being in the sources those companies connect.

Can bot protection block Cohere?

Yes. A WAF or bot-management rule can challenge or block AI agents even when robots.txt allows them. Check your bot-management settings and logs for challenges served to the agents Cohere relies on.

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