Why Cohere Matters for Content Managers
Cohere answers from the documents and search sources each deploying company connects, which means your content competes to be the passage it quotes. For content managers the brief changes: a page that ranks can still be passed over if its answer is buried. Cohere's users are employees using internal enterprise assistants built on Cohere models, so write for the questions they actually ask.
The Cohere Mistake to Avoid
Writing robots.txt rules for a Cohere crawler. Cohere documents none, so those rules change nothing; what Cohere can use comes from the documents and search sources each deploying company connects.
Action Items for Content Managers
List the questions your audience asks Cohere and map each to one page
Put a direct answer in the first two sentences of each mapped page
Add specific, sourced facts (dates, figures, definitions) that can be quoted accurately
Mark "last updated" only when the content actually changed
Check which of your pages Cohere cites and brief new content on that pattern
What Content Managers Should Track in Cohere
Pages Cohere cites or paraphrases, by content type
Share of mapped questions where Cohere uses your page
Content age of the pages Cohere does and doesn't use
Topics where Cohere prefers a competitor's page
Frequently Asked Questions
What kind of content does Cohere use?
It needs pages it can reach through the documents and search sources each deploying company connects and passages it can quote. Pages that answer the question up front, with specific facts and clear headings, give it something to use; long introductions do not.
Should we update old content for Cohere?
Update pages where facts have changed or the answer is buried, and date the update honestly. Changing a date without changing the content doesn't give Cohere anything new to use.
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