CMOs: Stop AI from Recommending Discontinued Products
How cmos can identify and solve the problem of ai recommends discontinued products. Role-specific strategies and action items.
CMOs Context and Priorities
Common Challenges for CMOs
AI visibility isn't part of traditional marketing playbooks
Difficult to measure ROI on AI optimization efforts
Team lacks expertise in AI-specific optimization
Competitors may already be optimizing for AI
What CMOs Need to Prioritize
Audit current AI visibility across all major platforms
Integrate AI optimization into existing SEO strategy
Build internal capabilities or partner with specialists
Establish AI visibility KPIs and reporting
Why This Matters for CMOs
For CMOs, aI systems are recommending products or services you no longer offer, frustrating potential customers. Learn how to clean up your AI presence. This directly impacts your ability to succeed in your role as AI becomes a primary discovery channel.
Signs CMOs Should Recognize
AI recommends products you've sunset or discontinued
Users ask about features from deprecated versions
Old product names appear in AI recommendations
AI doesn't know about your latest product lineup
Solutions for CMOs
Strategies tailored for cmos:
Redirect discontinued product pages to current alternatives
Create 'product sunset' announcements with migration paths
Update all references to discontinued products
Add 'discontinued' notices and alternatives to old pages
Build authority for current products with fresh content
Contact external sites to update their information
Action Items for CMOs
Start with these concrete steps:
Run test queries on ChatGPT, Claude, and Perplexity to assess current visibility
Add AI visibility metrics to your marketing dashboard this week
Brief your content team on AI-optimized content creation
Schedule quarterly AI visibility audits
Review robots.txt configuration with your technical team