Microsoft Copilot: Help AI Understand Your Product
AI Doesn't Understand What Your Product Does on Microsoft Copilot? Here's why it happens, the fix, and how to prevent it.
Microsoft Copilot Context
Optimize your presence in Microsoft Copilot across Bing, Edge, Windows, and Microsoft 365 applications.
Submit your site to Bing Webmaster Tools
Optimize for Bing's ranking factors (similar to Google)
Create content that answers professional and business queries
Why This Problem Matters
Microsoft Copilot give vague or incorrect descriptions of your product. Your complex offering isn't being communicated properly.
Why This Happens in Microsoft Copilot
Microsoft Copilot can only describe your product from what it finds in the Bing index (Microsoft documents that Copilot sends web queries to Bing). If your pages lead with slogans instead of saying what the product does, it fills the gap with a generic category description.
Signs You Have This Problem in Microsoft Copilot
Microsoft Copilot in Bing misrepresents your product capabilities
Microsoft Microsoft Copilot gives incorrect product descriptions
Microsoft Copilot 365 users get wrong information about your services
Microsoft Copilot's enterprise features misunderstand your B2B offering
How to Fix This in Microsoft Copilot
Follow these Microsoft Copilot-specific solutions:
Open your homepage and product pages with one literal sentence: what it is, who it's for, what it does
Add Organization and Product structured data that matches the page copy
Write explicit product definitions for Microsoft Copilot comprehension
Create a glossary defining product-specific terms
Add Product or SoftwareApplication schema markup
Include clear use cases and examples Microsoft Copilot can cite
Write content assuming zero prior context
Microsoft Copilot Technical Details
Microsoft documents that Copilot sends web queries to Bing and answers from the results, so bingbot's crawl and Bing indexing decide what Copilot can cite. The NOARCHIVE and NOCACHE meta tags limit how Bing Chat uses a page.
bingbot
Search / answers
Crawls for the Bing index that grounds Copilot answers.
robots.txt rule to stay eligible for Microsoft Copilot answers:
User-agent: bingbot
Allow: /Source: learn.microsoft.com
Prevent This Problem in Microsoft Copilot
Test AI understanding by asking 'What is [your product]?'
Get feedback from people outside your industry
Avoid assuming knowledge in your content
Update definitions when you add new features
Helpful Resources
Microsoft Copilot Guide
Complete Microsoft Copilot optimization guide
How-To Guides
Checklists
Need Help Fixing Microsoft Copilot Issues?
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Frequently Asked Questions
Why is this happening in Microsoft Copilot?
Microsoft Copilot can only describe your product from what it finds in the Bing index (Microsoft documents that Copilot sends web queries to Bing). If your pages lead with slogans instead of saying what the product does, it fills the gap with a generic category description.
What is the first fix to prioritize in Microsoft Copilot?
Open your homepage and product pages with one literal sentence: what it is, who it's for, what it does