Microsoft Copilot: Help AI Understand Your Product
AI Doesn't Understand What Your Product Does on Microsoft Copilot? Here's the step-by-step fix — the causes, the exact solution, and how to prevent it long-term.
Microsoft Copilot Context
Optimize your presence in Microsoft Copilot across Bing, Edge, Windows, and Microsoft 365 applications.
Submit your site to Bing Webmaster Tools
Optimize for Bing's ranking factors (similar to Google)
Create content that answers professional and business queries
Why This Problem Matters
AI assistants give vague or incorrect descriptions of your product. Your complex offering isn't being communicated properly.
AI descriptions of your product are vague or generic
Key features and benefits aren't mentioned by AI
AI categorizes you incorrectly
Why This Happens in Microsoft Copilot
Microsoft Copilot uses Bingbot to discover and index content. Product descriptions use jargon AI doesn't understand. To fix this, you need to ensure Microsoft Copilot's crawler can access your content and that your pages are structured in a way Microsoft Copilot can understand.
Signs You Have This Problem in Microsoft Copilot
Microsoft Copilot in Bing misrepresents your product capabilities
Microsoft Microsoft Copilot gives incorrect product descriptions
Microsoft Copilot 365 users get wrong information about your services
Microsoft Copilot's enterprise features misunderstand your B2B offering
How to Fix This in Microsoft Copilot
Follow these Microsoft Copilot-specific solutions:
Write explicit product definitions for Microsoft Copilot comprehension
Create a glossary defining product-specific terms
Add Product or SoftwareApplication schema markup
Include clear use cases and examples Microsoft Copilot can cite
Write content assuming zero prior context
Add FAQ sections answering "What is [product]?"
Microsoft Copilot Technical Details
Crawler Name
Bingbot
User Agent
bingbot
Required robots.txt configuration:
User-agent: bingbot
Allow: /Prevent This Problem in Microsoft Copilot
Test Microsoft Copilot understanding by asking 'What is [your product]?'
Get feedback from people outside your industry
Avoid assuming knowledge in your content
Update definitions when you add new features
Helpful Resources
Microsoft Copilot Guide
Complete Microsoft Copilot optimization guide
How-To Guides
Checklists
Other Microsoft Copilot Problems
Frequently Asked Questions
Why does ai doesn't understand what your product does happen in Microsoft Copilot?
Microsoft Copilot uses Bingbot to discover and index content. Product descriptions use jargon AI doesn't understand. To fix this, you need to ensure Microsoft Copilot's crawler can access your content and that your pages are structured in a way Microsoft Copilot can understand.
What is the first fix to prioritize in Microsoft Copilot?
Write explicit product definitions for Microsoft Copilot comprehension