Why Brave Leo Matters for Founders & CEOs
Early buyers increasingly ask an assistant before they search, and Brave Leo reaches privacy-conscious people browsing with Brave. If it cannot find a clear description of what you build, it describes a competitor instead. For a founder, getting Brave Leo to describe your product accurately is cheap to fix early and expensive to fix after the wrong story has spread.
The Brave Leo Mistake to Avoid
Looking for a Brave user agent in your logs, or blocking Googlebot for unrelated reasons. Brave's crawler has no separate user agent and follows your Googlebot rules, so a Googlebot block also keeps you out of Brave Search and Leo.
Action Items for Founders & CEOs
Ask Brave Leo "What is [your company]?" and "What are alternatives to [competitor]?" and save the answers
Publish one plain-language page that says what you do, who it's for, and what it costs
Don't block Googlebot in robots.txt (Brave's crawler follows your Googlebot rules)
Re-run the same Brave Leo questions monthly and note what changed
Fix the first factual error Brave Leo repeats about you at its source page
What Founders & CEOs Should Track in Brave Leo
Whether Brave Leo can describe your product in one accurate sentence
How often Brave Leo names you among alternatives to your closest competitor
Errors Brave Leo repeats about pricing or features
Traffic you can attribute to Brave Leo referrals
Frequently Asked Questions
What should a founder fix first to show up in Brave Leo?
Access, then clarity. Don't block Googlebot in robots.txt (Brave's crawler follows your Googlebot rules). Then publish a single page that states what you do, who it's for and what it costs in plain sentences Brave Leo can repeat.
Does Brave Leo use our content to train models?
Leo answers from Brave Search's own independent index. Brave's crawler does not advertise a separate user agent and follows the robots.txt rules you set for Googlebot, so blocking Googlebot also keeps you out of Brave. So there is no training-only robots.txt rule to set.
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